[ Fractional Franchise Development ]

Screen. Qualify.
Engage.

Precision engagement for franchise sales — fit first, always. We qualify candidates on behavioural fit and close them through disciplined follow-through, on a defined mandate tied to signed units, not headcount on your balance sheet.

Franchise brands are spending heavily on leads, and they’re under real pressure to show it’s working.

Cost per lead
$351*
Cost per lead, and climbing
Cost per franchisee
$17.5K†
Estimated cost per new franchisee
Conversion
~2%*
Lead-to-sale conversion, industry average
Top killer
#1
Reason leads die: silence, not rejection
The Real Problem

It isn't your leads.

None of the numbers above move by buying more leads. They move by fixing what happens after the form gets filled out.

Leads don't die from rejection. They die from silence.
  • Who sends a real reply quickly, when 44%‡ of franchise brands never send a personal one?
  • Who works the fifth touch instead of writing it off?
  • Who checks whether a candidate can actually run the unit, and not just whether they can wire the franchise fee?

Many franchise systems are still working out those answers. That’s where we help. See how we work →

How does your process compare?

Twelve questions, about five minutes, scored against published industry figures.

Take the scorecard

* Franchise Update Media, 2026 Annual Franchise Development Report.

† Calculated from that report’s cost-per-lead and conversion-rate figures; not independently reported.

‡ FranFunnel, 2025 Franchise Lead Response Time Study.