[ Fractional Franchise Development ]

Screen. Qualify.
Engage.

Precision engagement for franchise sales — fit first, always. We qualify candidates on behavioral fit and close them through disciplined follow-through, on a defined mandate tied to signed units, not headcount on your balance sheet.

Franchise brands are spending heavily on leads — under real pressure to show it's working.

Cost per lead
$351*
Cost per lead, and climbing
Cost per franchisee
$17.5K†
Estimated cost per new franchisee
Conversion
~2%*
Lead-to-sale conversion, industry average
Top killer
#1
Reason leads die: silence, not rejection
The Real Problem

It isn't your leads.

None of the numbers above move by buying more leads. They move by fixing what happens after the form gets filled out.

Leads don't die from rejection. They die from silence.
  • Who sends a real reply fast — when 44%‡ of franchise brands send none at all?
  • Who works the fifth touch instead of writing it off?
  • Who screens for whether a candidate can actually run the unit — not just whether they can wire the franchise fee?

Most franchise systems don't have a good answer to any of those. That's the gap we work in. See how we work →

* Franchise Update Media, 2026 Annual Franchise Development Report.

† Calculated from that report’s cost-per-lead and conversion-rate figures; not independently reported.

‡ FranFunnel, 2025 Franchise Lead Response Time Study.