[ Franchise Development Intelligence ]

Where franchise development stands in the U.S. and Canada

The quarterly read on franchise development: how the sales process converts, what leads and sales cost, where buyer demand is heading, what financing costs and which rules changed. Three editions for Q4 2026, free.

United States · 11 pages

Qualification is the lever, not lead volume.

How the sales process converts, what leads and sales cost, who is buying, what financing costs and which rules changed.

Canada · 11 pages

Fewer searching, so move faster.

Where Canadian demand is heading, what financing costs, which rules changed, and the U.S. benchmarks to measure against.

Canada–US Comparison · 11 pages

Two markets, so plan for each.

Demand, financing and regulation side by side, where the evidence is uneven, and what it means for selling in either country or both.

2.0%

of franchise leads became sales in 2025, down from 2.3%.

Franchise Update Media, 2026 Annual Franchise Development Report
75%

of Discovery Days closed in 2025, up from 65%.

Franchise Update Media, 2026 Annual Franchise Development Report
15.7%

below normal: Canadian search demand for franchise ownership in September 2026.

Reshift Media, Franchise Development Outlook Q3 2026, Canadian edition
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All three editions, free.

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Prepared by Gavin Bajin. Sixteen years building franchise systems: one from zero, and one across 70 franchise locations. Every figure is cited to its source.

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How does your own process compare?

Twelve questions, about five minutes, scored against these benchmarks.

Take the Franchise Development Scorecard